Here I am again. I have another link for your browsing pleasure and education…Ali sent it on to me and I believe that it makes several good points, and I have chosen one of them below as an example. It involes some ‘anti-bob’ sentiment and I believe I discussed this item with my friend Bets while in Holland. What is the Live 8 actually doing for Africa? For poverty? For awareness? Check it out at another online news source that’s covering the G8, Indymedia UK. [You will also find Ali has posted to this site as well.]
Who benefits from Live 8?
“Live 8 is a multimillion dollar undertaking, which will result in huge profits for its corporate sponsors including AOL Time Warner, the US based media giant, the Ford Motor company, through its Swedish affiliate Volvo and Nokia, the cell phone company, not to mention Britain’s EMI Music Group, which has entered into a highly lucrative arrangement with the Live 8 organizers.
AOLTime Warner controls the US broadcasting rights which it has licenced to the Walt Disney Company for broadcast TV on ABC and a myriad of affiliated TV and radio stations, including Premiere Radio Networks, XM Satellite Radio and Viacom’s MTV Networks (for cable TV). AOL also holds the exclusive online rights for the event on the internet.
TV air-time has been auctioned off around the world. Millions of dollars of advertising revenues are expected from the broadcasting of the event, not to mention the repeats, the video-clips, the internet broadcasting and the DVDs, which will be available commercially.
According to the producers, Live 8 will go down as “the biggest global broadcast in history”. The organizers expect –through TV, radio and the internet– to reach some 5.5 billion people, or 85 per cent of the world’s population. The advertising industry places the number of potential viewers at a conservative two billion, approximately one third of the World’s population.
By far this is largest media advertising operation in history, which will line the pockets of the promoters, producers, corporate sponsors, not to mention the royalties accruing to the performers and “celebrities”. A small percentage of the proceeds might accrue to charitable organizations involved in developing countries but this is not the stated objective of Live 8.
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